What Really Matters

 

What Really Matters

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Purpose: Encourage people to reflect on their core values — beyond headlines and party politics.

 

Suggested focus and examples:

 

• Highlight big themes: dignity, opportunity, belonging, stability, fairness.
   

• Use prompts like:
   

  • “When you think about the UK’s future, what truly matters most to you?”

  • “Is it freedom of movement, the NHS, national identity, economic security?”

  • “This isn’t just about politics — it’s about the kind of country we want to be.”

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